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The Wisconsin Medical Society Foundation has named Rolf S. Lulloff, MD the 2026 Superhero of Medicine, one of the Foundation’s highest honors recognizing physicians who go above and beyond to improve the health and well-being of their communities.

Dr. Lulloff stood out for his humble authenticity, caring leadership and dedication for the people of Green Bay and Wisconsin. His work through the Brain Center of Green Bay, reflects a deep commitment to patient-centered care and community impact that truly embodies the spirit of a Superhero of Medicine.

In addition to an engraved award, this honor includes a $2,000 donation to a Wisconsin health-related nonprofit of Dr. Lulloff’s choosing, further extending the impact of his work in communities across the state. Dr. Lulloff has chosen the Brain Center of Green Bay to receive the donation.

Dr. Lulloff will be formally recognized at the Foundation's Health & Harmony event on Friday, May 1, 2026, at the Madison Marriott West in Middleton. The Foundation describes him as the “heart and soul of the Brain Center,” and looks forward to celebrating his lasting contributions to patients, colleagues, and the future of medicine in Wisconsin.

Wisconsin Medical Society

With great pride and excitement, students at Medical College of Wisconsin (MCW) in Green Bay, Wausau and Milwaukee were welcomed to the profession by the physicians of Wisconsin on July 5 as they tried on their very first white coat and received a personal note of welcome from the physicians of the state who donated their coat. Through the Wisconsin Medical Society Foundation’s (Foundation) White Coat Campaign, every incoming student who trains to become a physician at a Wisconsin medical school receives their first white coat and a note of encouragement from the physician who sponsored their coat. 

Wisconsin Medical Society (WisMed) President, Don Lee, MD, MPH, FACP, was in Green Bay on Tuesday to officially welcome students with their faculty, friends and family at the MCW-Green Bay White Coat Ceremony. 

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Doctor Day 2023 was a success with over 300 registered attendees. AMA President, Dr. Jesse Ehrenfeld, joined us as the keynote presenter and physicians met with the legislators to discuss Doctor Day's priority issues which included; APRN Legislation and Extended Medicaid Coverage for New Moms.

https://www.widoctorday.org/

The Wisconsin Medical Society (WisMed) is pleased to welcome Don Lee, MD, MPH, as president. Dr. Lee was inaugurated at our annual event in April, and you can read his speech here. Dr. Lee shared a bit about leadership and participating in WisMed.

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Help us warmly welcome the incoming class of first-year medical students to the profession of medicine by participating in the Wisconsin Medical Society Foundation’s White Coat Campaign. With a gift of $100 you can provide a white coat and personal message of welcome and encouragement for a first-year medical student attending school in Wisconsin. Please help us to make sure every student receives their first White Coat this year.

Wonderful connections that span generations between young students and practicing or retired physicians have been made through the Foundation’s White Coat Campaign. There’s something extremely special about the moment a student is handed their first coat along with a heartfelt note of welcome. It’s a small act with a big and lasting impact.

The white coat distributions will begin on July 5, so please respond today. We need your help to make sure that every first-year medical student in Wisconsin receives a coat and note of welcome! Click here to donate online or email foundation@wismed.org.

Celebrating more than 20 years of Operation Education, the Wisconsin Medical Society Foundation (Foundation) was thrilled to be back in person at both University of Wisconsin School of Medicine and Public Health and at the Medical College of Wisconsin. UW-Wisconsin Medical Alumni Association and MCW/Marquette Alumni Association partnered to help students meet with specialty physicians to learn more about the career paths they could pursue. 

Each school had more than 100 students and 25 different specialties represented. Students rotated to the tables featuring their specialties of interest and asked questions such as, “Did you expect to specialize in this?” Physicians answered questions and gave a day in the life overview while inspiring students to pursue their specialty.

The night ended with each table playing a fun game of Operation. The winners took home gift cards, tee shirts, books and more.

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Wisconsin Medical Society | Medigram

Wisconsin Medical Society (WisMed) member policy proposals are now posted on PolicyLink and are open for members to register support, opposition and/or comments. The comment period for this round of policy proposals will be open through Monday, August 1, 2022.

To participate in WisMed policymaking:

1. Visit policylink.wismed.org
2. Login with your WisMed username and password*
3. Click “Comment on Proposal” from the menu at the top of the page
4. Select “Comment Period 1”
5. Click on a blue proposal title
6. When ready, click on support, oppose or suggest amendments and submit any comments in the text box below
7. Click “Submit Comment” button at the bottom of the page

After the close of this comment period, proposed policies will move to the Policy Review Committee (PRC) which will review each proposal and member comments to help inform their recommendation to the WisMed Board of Directors (BOD). The BOD will decide whether to adopt, not adopt or make changes to the proposal.

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Wisconsin Medical Society | Medigram

The 988 Suicide & Crisis Lifeline (Lifeline), a free, confidential behavioral health and support line is now available. Anyone can utilize the Lifeline at any time by calling 988 (multiple languages available), texting a message to 988 (English only), or using the chat feature at 988lifeline.org (English only). People can connect with a trained crisis counselor to get help for themselves or a loved one experiencing a crisis, such as is thoughts of suicide, a mental health concern, substance use issue or any kind of emotional distress.

Additional details about the Lifeline:

• Wisconsin Lifeline counselors are trained to reduce stress, provide emotional support and connect people with local resources.
• The 988 Suicide & Crisis Lifeline is available to use at no cost to Wisconsin residents. Additional care or intervention may come with a cost.
• Wisconsin Lifeline is not able to send an in-person response directly. An in-person response requires a transfer to another service and could involve law enforcement.
• Calls, texts and chats with Wisconsin Lifeline are confidential between the person and counselor, unless there is imminent danger for the person or others.

Jerry Halverson, MD, DFAPA, WisMed Board Chair and Rogers Behavioral Health Chief Medical Officer, told Fox6, "The purpose of 988 is to help you get over that crisis point, and get you someone that can help you more definitively. This is going to open up access to a lot of people who wouldn’t have taken advantage in the past. It can be a game-changer."

The 988 Suicide & Crisis Lifeline is a network of more than 200 support centers around the country. Contacts not answered by in-state partners roll over to a national backup system. The Wisconsin Lifeline has helped ensure that as many contacts as possible are answered by Wisconsin-based counselors who have the best understanding of local communities, cultures and resources. 

Learn more about Lifeline here.

Through the Wisconsin Medical Society Foundation’s White Coat Campaign, every incoming student receives their first white coat and a note of encouragement from the physician who sponsored their coat. Thanks to your generosity, every first-year student at University of Wisconsin-Madison School of Medicine and Public Health (UWSMPH) and Medical College of Wisconsin (MCW) Central, Green Bay and Milwaukee will receive their first white coat and a warm note of welcome.

All students attending MCW-Central Wisconsin and MCW-Green Bay are receiving their coats at white coat investiture ceremonies this week with a warm welcome by Wisconsin Medical Society (Society) President, Wendy Molaska, MD.

Ceremonies at MCW-Milwaukee and UWSMPH are scheduled for August. Society President-elect, Don Lee, MD, an alumnus of MCW-Milwaukee, is looking forward to greeting the students there. President Molaska will also be welcoming students at her alma mater, UWSMPH.

The Foundation and Society are thrilled to play a role in assisting the physicians of Wisconsin to carry on the tradition of welcoming every student who attends medical school in Wisconsin to their new professional family. Together, the Society, Foundation, WisMed Assure and WisMed Financial are pleased to encourage students to take advantage of the support, networking and mentoring opportunities available to ensure their success in school and throughout their careers.

Follow the Wisconsin Medical Society on Facebook for photos from these ceremonies and other Foundation activities. Consider giving a recurring monthly gift to support the future of medicine in Wisconsin by donating to our Brighter Future campaign.

Original Post.

WisMed Mobile, the Wisconsin Medical Society’s new app, is now available. WisMed Mobile allows members to stay up to date on health care and WisMed news, connect with other members, explore upcoming events and more – all from their phones. Download WisMed Mobile for free today!

Explore the app by voting in the poll, adding a profile picture, liking a post and contacting a colleague. Check out the user guide to get started or troubleshoot any questions.

Please contact membership@wismed.org for assistance.